Thomas Pynchon’s novel Gravity’s Rainbow (1973) blends fact and fable. At the postmodern tome’s tail end, a fictional, anthropomorphic lightbulb named “Byron” wages war against the Phoebus Cartel: a nonfictional conglomerate of corporations—General Electric, Philips, Tokyo Electric, Osram, Siemens, and Tungsram—that monopolized the global lightbulb industry from 1925 to 1939.
Filed Under: Obsolescence, General Electric, Phoebus Cartel, Who Framed Roger Rabbit, Business Plot